In the world of SEOs, making search engines understand a webpage is one of the hacks of optimization, hence, Schema tags for WordPress (structured data),

becomes an important SEO practice every blogger who wishes to rank better should implement in 2019.

What are Schema Tags?

According to Moz

Schema.org Markup. Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs


But however, you can simply see Schema tags (structured data) as the map of your website and it’s content.

Since, the various sections of a website matters, Schema tags, therefore, make it easy to determine the following

  • The header and its content (WPHeader)
  • Main article section and its content
  • Sidebar (WPSidebar)
  • Footer (WPfooter)
  • Navigation and its links
  • Post article and it meta info (date, author, etc)
  • Search form (schema website)

If these sections can easily be determined using schema tags, then Google can then understand your content and rank it for your specific keyword.

Advantages of using Schema tags (structured data)

  1. A better understanding of a website’s layout by search engines
  2. improved ranking on search engines
  3. Distinguishing of various post types e.g Reviews, Products, News, etc
  4. The inclusion of star rating in post-search query display (specific schema type)

Disadvantages of Schema tags (structured data)

  1. The wrong implementation could hurt your site search presence
  2. Takes extra time to set up

If the above advantages, makes you want to implement schema tags then follow these step by step guide to add schema tags for WordPress to your blog in just a few minutes.

How to implement Schema tags for WordPress

WordPress is a plugin CMS, which makes life easy the below steps shows you how to add schema tags to WordPress using the “Schema” plugin developed by Hesham

  1. Visit your WordPress dashboard >> Plugins >> Add New
  2. Search for “Schema”
  3. Install and Activate it.
  4. Go to Schema >> General >> Choose blog type and upload logo.
  5. In Knowledge graph section choose your preferred settings and save.

That’s all, you should have schema tags properly implemented on all your blog posts.

Also, you can decide to show a specific schema type in different categories.

How to Set Different Schema Type for Various Categories

Assuming, you have a NewsArticle section with the category review, you can easily decide to make such category using a review schema tags for WordPress by

  1. Going to Schema >> Types >> Add New
  2. Choose Article Markup type
  3. Select NewsArticle as article type
  4. And tick the preferred category as seen below
  5. Choose Post as type
Schema Category Type Settings
Schema Category Type Settings

Other settings you can do is to make the plugin function well with Yoast SEO.

Make Schema Tag For WordPress Work With Yoast SEO Plugin

By default, the Yoast SEO plugin implements a few settings covering the social aspect i.e Schema Person. if you have Yoast activated you might want to prevent the Schema plugin for WordPress from duplicating the information.

To do that, follow the image below

Yoast Schema Settings
Yoast Schema Settings

The above settings inform the plugin of the activation of Yoast, hence the plugin removes similar schema tags for WordPress.

In case of errors, it’s always wise to test schema tags by using the structured data tool provided by Google.

Visit the official page and input your URL into the search box

Test Structured Data
Test Structured Data

Click search and your schema tags should appear beautifully without any error.

Should in case, you find some errors and warning, leave a comment below and I will help you check it out.

Rounding Up

The web is fast growing and so are search engines, on a daily, ranking algorithms are changing many tricks which were important in ranking has suddenly grown cold

therefore if you want to remain in the game, you have got to improve your website on a daily and give it better chances of ranking.

Adding schema tags to WordPress is not only useful but important too.

Hopefully, if properly implemented, your website would get a boost in search results due to schema tags for WordPress.

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See you in the next post.